AI search visibility
People increasingly reach your content through an AI assistant, not a search engine. That changes what your website has to do.
What's changed
When someone asks an assistant a question, it reads your content and answers on your behalf. So your content needs to be easy for a machine to read, and accurate enough that you'd stand behind the answer it gives.
Good engineering still counts
A lot of this is classic good engineering, which we've been doing for years. Fast pages, clean code, proper metadata and accessible content. We also add schema markup, a way of labelling content so machines understand what it is, such as an article, a product or an event.
Structured content
We build headless sites, where content is stored separately from the design and served through an API. That keeps your content structured and consistent, so it can be used for any purpose, whatever devices and interfaces come next.
What's new
Some of this is new, and we've done the work to find out what helps and what doesn't. We share what we learn with clients in briefing sessions at our studio.