My Top Schools wanted parents to do more than look up exam results. We refreshed the brand and built a platform where they can search, compare and enquire with 1,400+ private schools.
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My Top Schools helps parents find the right private school for their child. It lists every independent school in the UK, more than 1,400 of them.
We'd built the website for Aldenham School years earlier and got on well with their operations director. When he moved to My Top Schools, he asked us to help turn a simple directory into a proper platform.
The original site did one thing well. It listed schools alongside their exam results, with league tables like top GCSE, top A-Level and best in Surrey. The business needed more. Its model depends on parents finding schools and enquiring with them directly, through the platform.
There was a catch. That simple HTML directory had built up really strong SEO, and we were about to put a far more complex web application on top of it. Every decision had to protect the search traffic they'd already earned.
The school pages had to be somewhere parents love to spend time. A place to find out everything they need to know, and to feel confident enough to get in touch with the school. So we made them beautiful. Full-screen photography does a lot of the work, but the pages are designed to look good even when a school doesn't have the photos.
Search goes beyond exam results. Parents can filter by school type, age and distance, and by strengths, meaning the things a school is really good at. The results page was the trickiest part. Schools sit at 4 different levels, each with its own card content and colour scheme. Our job was to make all of that easy to scan.
There's a lot going on under the surface. Page content runs on Sanity, a content management system. Alongside it, we built a custom CMS with two sides. My Top Schools get a super admin area. Every school gets its own admin area, where they manage their page and can upgrade to a premium account for more options.
Schools want to know how their pages are doing, so we use PostHog, an analytics tool, to report on performance. It also powers paid impressions. Put together, it's far more than a website. We've effectively built a SaaS (software as a service) platform for My Top Schools to run their business on.
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Architectural Grille came to us for a website redesign. We also replaced their print-and-scan quote form and built a 3D tool that shows their grilles in different sizes, materials and finishes.
The New York Yankees wanted to make the fan tour of Yankee Stadium more memorable. We built a game that brings fans closer to their Yankees heroes.
