Bespoke marketing integrations

CRM and lead capture

A CRM is the system where you keep track of leads and customers, and we've worked extensively with Salesforce. For Architectural Grille, quote requests used to be a PDF that customers printed, filled in, scanned and sent back. We replaced it with a smart online form that feeds straight into Salesforce.

The same approach works for gated content, enquiry forms and newsletter sign-ups, whichever CRM you use.

Analytics and tracking

We'll install and set up the tracking you need, from Google Analytics and Tag Manager to advertising pixels. If you use a different analytics service, we can integrate with that too.

Personalisation and location

Integrations can also shape what people see. We can serve local content based on a visitor's location, without asking for browser permission, right through to full multi-language sites. Content can be tailored to who's visiting too, such as showing different case studies to different industries.

Keeping it secure

As a rule, requests to third-party services go through our own back-end. That keeps API keys, the passwords one system uses to talk to another, stored securely and never exposed to the public.

Content that feeds AI

Because our sites are headless, the same content can feed more than the website. We've used it to power AI products, from support chatbots to knowledge base agents. You update your content once and it flows through to each.