UX and Information Architecture
UX is how a site works. Information architecture is how it's organised. Get both right and people find what they came for without having to think about it.
Site map first
The first step is deciding how everything fits together. What goes in the main navigation, how deep the content runs, and which page and content types you need. The outcome is a clear site map that guides everyone on the project.
Wireframes you can click
Next we design the key pages and navigation as interactive wireframes, for mobile and desktop. A wireframe is a simple layout without the visual design, so we can focus on content hierarchy and functionality. The point isn't to cover every pixel. It's to build a framework for content, navigation and user journeys.
They're built in Figma as clickable prototypes for your team to play with, comment on and approve.
Different sites, different journeys
An eCommerce or SaaS site moves visitors along a funnel towards a purchase or sign-up. A brochure or agency site is different. People move freely between case studies, services and articles, so our job is to signpost the right content in the right places and let them discover their next step.
Where a site serves several audiences, we map a journey for each one. We also plan the small steps that guide them along the way, sometimes called micro-conversions.
Accessible from the start
Accessibility is part of UX, not a check at the end. Content should be perceivable, operable, understandable and robust. Those are the 4 principles behind accessibility standards such as the European Accessibility Act. We check against them through UX, UI and development, then test with accessibility tools before launch.